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Woman Transformed Brooklyn Apartment Into a Colorful Loft

Rachel Martino, a 31-year-old content material creator, gave her Brooklyn residence the “girly” makeover of her desires and shared a video of the transformation on TikTok.

The view of the living room in Rachel Martino's flat before she transformed it.

The view of the lounge in Rachel Martino’s residence earlier than she remodeled it.

Rachel Martino through Red Balloon Communications


Martino, who has over 297,000 TikTok followers on the time of writing, obtained viral consideration after she garnered over 5.8 million views on the makeover video posted on October 18.

Martino instructed Insider she was born in California, grew up in Kentucky, and moved to New York City in 2012. 

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“I used to be used to dwelling in these small New York flats,” she stated of her earlier houses within the metropolis, including that she started renting the loft in May 2020 and started remodeling it in February 2021.

The residence has distinct pastel interiors, uncovered brick partitions, a pink floor-to-ceiling shelving unit, and an at-home bar.

A view of the living room within Rachel Martino's girly loft.

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A view of the lounge inside Rachel Martino’s girly loft.

Rachel Martino through Red Balloon Communications


Martino stated the transformation was accomplished by August 2021 and she or he used secondhand furnishings items bought on-line by means of Craigslist and Kaiyo.

Martino stated her regular-sized possessions regarded like “little doll furnishings” within the massive loft, so she employed inside designer Megan Hop to assist curate the area.

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A view of Rachel Martino's dining room table with floral wallpaper and differently colored chairs.

A view of Rachel Martino’s eating room desk with floral wallpaper and in a different way coloured chairs.

Rachel Martino through Red Balloon Communications


“What drew me to her is her understanding of coloration, as a result of a lot trendy design may be very impartial and minimalistic and I’m the alternative of that,” stated Martino. 

She stated Hop helped make her imaginative and prescient into a actuality, strolling her by means of spatial planning and serving to her decide key items for the design venture.

The pink, arched shelving unit within the loft’s studio area was made by Martino’s carpenter pal, utilizing an IKEA cupboard as a base.

A pink arched shelving unit that Rachel Martino had made using an IKEA cabinet for the base.

A pink arched shelving unit that Rachel Martino made utilizing an IKEA cupboard as the bottom.

Rachel Martino through Red Balloon Communications


Speaking in regards to the cost-saving hack of shopping for IKEA cupboards, Martino stated: “That positively saved a lot of cash, not doing customized cupboards, however then all of the woodworking above the cupboards is customized.”

She stated that the inspiration for the arched cabinets got here from blogger Kate Spiers, who gave her recommendation on learn how to obtain them.

Another enjoyable function of Martino’s loft is the teal at-home bar within the eating room.

The at-home bar that Rachel Martino had mounted to her dining room wall.

The at-home bar that Rachel Martino had mounted to her eating room wall.

Rachel Martino through Red Balloon Communications


Martino stated that she used a Brooklyn retailer, Soil and Oak, to realize the bar area, including that the corporate needed to set up extra drywall within the closet behind the wall to assist the load of the bar.

For these with smaller areas or budgets, Martino stated curating a bar cart is a enjoyable different, and you’ll change up the type for festivities like Halloween and Christmas.

She stated an added attraction of this loft is that whereas it’s broadly an open area, there are nonetheless a few totally different rooms.

The view of the bedroom in Rachel Martino's flat before she transformed it.

The view of the bed room in Rachel Martino’s residence earlier than she remodeled it.

Rachel Martino through Red Balloon Communications


Referring to the solely open lofts she had typically encountered in New York, she stated: “I do not know the way I might do this as a result of I’m not at all times the tidiest individual.” 

“Sometimes you simply have to toss stuff in a closet,” she joked.

Martino stated a lot of recent interiors lend to minimalism and this is not suited to her colourful, quirky tastes.

Rachel Martino's dog resting on the bed in her Brooklyn loft.

Rachel Martino’s canine resting on the mattress in her Brooklyn loft.

Rachel Martino through Red Balloon Communications


“I really like that it is girly, however it’s nonetheless grown-up, it is nonetheless stylish and complex, and that was essential to me,” she stated.

“Lots of people assume vibrant colours are sort of infantile however I feel it is nonetheless very cool, however nonetheless girly and enjoyable,” she added.

Martino stated her recommendation to others enterprise a huge transformation like hers is to take it “one step at a time.”

The bedroom in Rachel Martino's open-plan loft is a room of its own.

The bed room in Rachel Martino’s open-plan loft is a room of its personal.

Rachel Martino through Red Balloon Communications


“Sit down and resolve area by area, what you need to do first, what’s most essential, and what your price range is,” she stated. 

“It’s virtually actually higher to have one room utterly completed that you just love than sort of half-ass the remaining,” she added.

A helpful hack is to decide on the biggest items of furnishings first, in keeping with Martino.

A view from Rachel Martino's bedroom in her

A view from Rachel Martino’s bed room in her loft in Brooklyn.

Rachel Martino through Red Balloon Communications


She famous that the curved pink couch and her rugs had been her loft’s anchor factors round which she added to the area.

Another hack that Martino had was to rent a U-haul van and store at shops to fill the area.

A view of Rachel Martino's empty apartment before she turned it into a

A view of Rachel Martino’s empty residence earlier than she remodeled the area.

Rachel Martino through Red Balloon Communications


Martino stated she sought the assistance of a pal to fill the van and was in a position to save on prices and lower down on supply time.

Martino stated that she had a extra typical New York dwelling expertise early on in her profession, with 4 roommates in a tiny dwelling area.

The reading nook in Rachel Martino's New York apartment.

The studying nook in Rachel Martino’s New York residence.

Rachel Martino through Red Balloon Communications


Looking again on the progress she has made since then, Martino stated: “It’s so thrilling to lastly have a area that’s reflective of me and my profession and my life — I find it irresistible and all people else loves it too.”

Martino stated she supposed to make the property into a live-work loft and create a studio area for herself and different content material creators to make use of.

The coffee table in Rachel Martino's loft, featuring a view of the kitchen with an exposed brick wall.

The espresso desk in Rachel Martino’s loft, that includes a view of the kitchen with an uncovered brick wall.

Rachel Martino through Red Balloon Communications


She stated the loft is zoned as a live-work area and she or he initially supposed to solely hire the studio out. Since September 20, your complete residence is accessible to shoot in through Peerspace, a web site the place customers can hire artistic areas by the hour. 

“We’ve had over a hundred hours of reserving music movies, photoshoots, video shoots,” she stated, including that she hosted Comedy Central, Random House, and a potential


Netflix

pilot.

While it is robust for Martino to choose her favourite a part of the loft, she stated it is a tie between the bar and the studio.

A vanity desk and pink arched shelves in Rachel Martino's dream loft studio.

A conceit desk and pink arched cabinets in Rachel Martino’s studio area.

Rachel Martino through Red Balloon Communications


She stated the daring, teal-colored parrot wallpaper makes her really feel like she has a speakeasy inside her own residence. 

Meanwhile, she additionally enjoys the evolving nature of her shelving unit: “I’m at all times transferring issues and restyling the cabinets, whereas the whole lot else is a bit extra static.”


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