STR, Tourism Economics Slightly Upgrade Latest US Hotel Forecast


LOS ANGELES — Underpinned by continued strengthening in common day by day fee (ADR), STR and Tourism Economics have barely upgraded the U.S. resort forecast, simply launched on the Americas Lodging Funding Summit (ALIS).

The timeline for restoration stays principally the identical from the earlier model of the forecast launched in November. On a nominal foundation, ADR is predicted to surpass the pre-pandemic comparable this yr, whereas income per accessible room (RevPAR) is anticipated to exceed 2019 ranges in 2023. When adjusted for inflation, nevertheless, full restoration of ADR and RevPAR are usually not projected till after 2025. Occupancy is projected to surpass 2019 ranges in 2023.

“The business recaptured 83% of pre-pandemic RevPAR ranges in 2021, and momentum is predicted to choose up after a gradual begin to this yr,” mentioned Carter Wilson, STR’s SVP of consulting. “With a lot of that RevPAR restoration being led by leisure-driven ADR, nevertheless, you will need to keep watch over the true versus the nominal. Phrases of restoration are usually not taking part in out evenly throughout the board, and plenty of hoteliers have needed to increase charges to attenuate the bottom-line hit from labor and provide shortages. We’re anticipating inflation to stay larger all through the primary half of the yr with a gradual leveling off throughout [the third quarter] and [the fourth quarter]. If that occurs, and we keep away from main setbacks with the pandemic, this yr will definitely be one to look at with demand and occupancy additionally shaping as much as hit vital ranges in the course of the second half.”

“Wanting past the primary quarter, the backdrop for sustained journey restoration is robust,” mentioned Aran Ryan, Tourism Economics director. “As the general public well being scenario improves, sturdy labor market fundamentals, wholesome shopper steadiness sheets, and continued enterprise funding are anticipated to help additional lodging demand development and pricing features.”

STR offers premium information benchmarking, analytics and market insights for the worldwide hospitality business. Based in 1985, STR maintains a presence in 15 international locations with a company North American headquarters in Hendersonville, Tennessee, a world headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the main supplier of economic actual property info, analytics and on-line marketplaces. For extra info, please go to and

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