Petra Eckhardt-Köstler departs Rodenstock to rejoin P5 Marketing Agency – The Moodie Davitt Report


The announcement marks Eckhardt-Köstler’s departure as Rodenstock World Retail Director after 9 years within the firm

Rodenstock Eyewear World Retail Director Petra Eckhardt-Köstler is departing the corporate after 9 years to rejoin her consulting agency P5 Marketing Agency.

Throughout her tenure, Eckhardt-Köstler managed the corporate’s sun shades and optical manufacturers.


A few of her greatest achievements embody main a worldwide shopper items group to take web gross sales from a zero begin in 2013 to turning into a number one premium eyewear provider in home, journey retail and ecommerce channels.

P5 Marketing Agency presents a variety of consulting providers together with product growth, gross sales, and advertising methods with a specialisation in trend equipment and optical merchandise. The agency goals to assist purchasers with stakeholder administration, channel growth, market penetration, new product growth/promotion methods and assist them maximise ROI.

Earlier than she launched P5 Marketing Agency, Eckhardt-Köstler additionally spent eight years as Head of Eyewear at Fossil Group. She helped construct Fossil’s Eyewear enterprise, developed numerous sun shades and optical body merchandise, and arrange varied gross sales and advertising buildings.

By the point she departed from Fossil, Eckhardt-Köstler had gained +10% market share within the optical markets of Germany, Austria and Switzerland.

Between 2004 and 2011, Eckhardt-Köstler additionally served because the Managing Director for the European Sun shades Affiliation. She additionally labored in varied gross sales and advertising roles for Porsche, BMW and Hilton Worldwide through the early days of her profession.

“My profession has been marked by my involvement with a number of the finest-identified, and highest high quality, firms from the worldwide shopper items enterprise, the place I’ve constructed up a observe document of great achievements,” Eckhardt-Köstler mentioned.

“I’m wanting ahead to bringing this expertise to assist my purchasers from the posh shopper items sector with their product, gross sales and advertising methods and their execution, together with within the more and more essential ecommerce section.”


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