Luxurious baggage and life-style model Tumi has launched its first ‘breakthrough’ virtual store, highlighting the model’s Spring 2001 assortment.
The Spring assortment was unveiled within the model’s first-ever regional livestream occasion at this time (4 February).
Tumi believes its experiential store will supply prospects in Asia Pacific and the Center East an immersive and enhanced omnichannel expertise that’s “extra than just a shopping vacation spot”. The virtual area goals to attach the model’s followers “like by no means earlier than”.
“With the objective of being in every single place the place the client is, the virtual store provides one other dimension in Tumi’s evolving omnichannel retailing method, conveying each one of the best of Tumi’s fashionable design aesthetic and its dedication to innovation,” the model mentioned.
“For the previous few years, now we have been pioneering new digital experiences and in search of methods to reinforce and elevate the client journey” – Tumi Vice President Asia Pacific and Center East Adam Hershman
Tumi Vice President Asia Pacific and Center East Adam Hershman mentioned the virtual area marks “an unbelievable milestone” for the model.
“For the previous few years, now we have been pioneering new digital experiences and in search of methods to reinforce and elevate the client journey. Our new virtual store is a part of this holistic method to attach with our prospects wherever they’re and evolve with their altering circumstances and life.
“Accelerated digitisation and shifting buyer habits, introduced on by the turbulent 2020, have bolstered this route and proven that we should proceed to create thrilling, significant interactions each within the bodily and digital worlds.”
Virtual store prospects are inspired to discover and have interaction by way of shareable Instagram moments and WeChat mini-video games. A Magic Mirror Selfie interactive expertise – often accessible in offline shops solely – is included.
Touchpoints embody interactive product shows providing data and shopping particulars. Chosen Tumi merchandise are featured in 360° 3D whereas augmented actuality (AR) locations some types within the buyer’s environment.
Guests are capable of store or contact gross sales associates to ask recommendation and questions or to guide a private virtual shopping expertise.
The virtual store is linked to different Tumi shopping channels through a Chat & Store operate designed to supply seamless purchases. Clients in Tumi bodily shops can discover the model’s digital idea through in-store kiosks, for an enhanced offline expertise.
As a last contact to bridge the net expertise with the bodily, the Tumi virtual store has design options – a minimal aesthetic with marble-grain flooring and ceilings, accented with softer relaxed lighting – that are a part of the model’s new Manifest Store at Plaza 66 in Shanghai, China.
Tumi’s regional livestream occasion supplied followers entry and perception into the model’s new launches.
The Spring 2021 assortment underlines sustainability as a key focus for the model, not solely by way of using revolutionary, sustainable supplies, but in addition by way of designs that reach past seasonal operate.
Alpha Bravo options merchandise made with recycled supplies and introduces seasonal colors Navy Camo, Russet and Spruce. The males’s Alpha 3 and Harrison ranges characteristic new types and colourways and Tahoe experiments with a new technical materials, Tyvek, recognized for its sturdiness.
For girls, Voyageur debuts day luggage, compact types and journey circumstances whereas Stanton is relaunched to supply micro-pebbled leather-based day luggage and backpacks.