USA. Marshall Retail Group (MRG) has unveiled a putting new search for its Boston America store in Terminal B at Boston Logan Worldwide Airport.
The 424sq ft store – which initially opened in 2014 – options an all-new fixture design and store format. The design incorporates customized finishes highlighting conventional Boston structure, in addition to graphics paying homage to the town’s wealthy cultural historical past.
Though the product assortment is much like the unique store, MRG informed The Moodie Davitt Report that it had put a given the store “a extra native flavour”. The journey retailer added: “It was time for a refresh to proceed delivering a optimistic expertise for our prospects.”
The product mixture of the store – which was refurbished over the past 5 weeks – options Boston sports activities licensed attire and items, Boston attire for adults and youths, Boston souvenirs, native edibles, and native items and toys.