CHINA. Pure wellness model Long Haul Spa has made its first steps into China’s home market by launching a direct-to-client ecommerce promoting programme on WeChat.
The WeChat launch follows Long Haul Spa’s current inclusion in Commerce and Funding Queensland’s (TIQ) ‘Digital Accelerator Programme China’ initiative. The programme promotes commerce between China and Queensland-based mostly companies, notably within the wellness and sweetness sectors.
Solely 15 manufacturers have been chosen for TIQ’s China programme, following a rigorous choice course of which started in Could 2020. The scheme helps the manufacturers’ ecommerce capabilities and model-constructing in China. It additionally provides detailed segmentation, market insights, information and dynamics data.
“The complexity and scale of the Chinese language market is daunting for area of interest manufacturers like Long Haul Spa to grasp and penetrate” — Long Haul Spa Founder Christine Keeling
As well as, Long Haul Spa can be being marketed to 300 million registered customers on Chinese language digital platform Xiahonshu (Purple) via Brisbane Airport’s BNE Marketplace.
“The complexity and scale of the Chinese language market is daunting for area of interest manufacturers like Long Haul Spa to grasp and penetrate,” commented Long Haul Spa Founder Christine Keeling. “So, we’re completely thrilled to be chosen as one among Queensland’s high 15 manufacturers for the TIQ Digital Accelerator Programme China and to profit from the tangible business help the initiative brings.”
In keeping with Keeling, Long Haul Spa’s Chinese language ecommerce launch will function the inspiration for its journey retail growth within the area.
She stated, “Not solely can we now promote direct to Chinese language shoppers for house supply, however this will even assist springboard our ambitions to enter the journey retail market in China, particularly throughout this increase interval of home journey. Our distribution companion, Vincent McDermott of TR Companions, is in dialog with a number of retailers in China and we’re additionally actively exploring alternatives with TMall.”
Long Haul Spa — joint grand prize winner of The QDF Issue — is growing new product ranges to cater to the Chinese language market. This consists of ethically and sustainably-sourced wellness improvements equivalent to pores and skin-sort hand sanitisers, masks-associated zits options and a line of Antipodean tub and physique care merchandise.
Keeling added, “As a part of the TIQ programme, our merchandise have been examined with Chinese language client focus teams and we’re delighted to have had very optimistic outcomes on the enchantment of our vibrant, up to date vegan leather-based luggage and the provenance of rigorously chosen sustainable New Zealand botanicals that defend, nourish and hydrate the pores and skin.
“Our China vary additionally consists of our newest product innovation, the Saving Face masks, which is expertly designed with layers of silk and breathable cotton voile to maximise consolation wherever, and nevertheless, you’re travelling.”