Legacy Brands and Duty Free Global introduce disruptive Mob33 rum – The Moodie Davitt Report

Legacy Brands has launched an revolutionary Mob33 Gold Heist, a premium rum which takes inspiration from the underground commerce of alcohol throughout the Prohibition period within the USA.

The verdict is out: Prohibition-impressed Mob33 Gold Heist is headed for journey retail

As reported, Mob33 Gold Heist rum can be featured by Duty Free Global on the upcoming Summit of the Americas – A Virtual Experience (5-9 April).

Gold Heist, which claimed a gold medal on the Spirits Enterprise Rum and Cachaca Masters 2021, is a mix of Caribbean and South American rums, “with a splash of Jamaican funk”. Distilled in a mix of column and pot stills, the rum, in accordance with Legacy Brands, affords a “distinctive, easy but playful flavour that’s good for mixing and creating criminally good cocktails”.

“There’s nothing discreet in regards to the branding; in reality, it’s designed to make an impression and stand out in any crowd,” the model added.

Within the line-up for entry to journey retail: Mob33 Gold Heist will characteristic on the Summit of the Americas – A Digital Expertise

Legacy Brands CEO Gary Squire commented: “With the interminable lockdown feeding our rebellious nature, we needed to strategy the rum class with creativity and to problem the basic strategy to creating high quality rums.

“Constructing on the traditions of age and origin, we’ve been in a position to display that mixing one of the best of the Caribbean creates a fantastically complicated rum. We’re dedicated to creating the Mob33 model a hit within the international journey retail sector.”

Squire mentioned the rum targets millennials and “open-minded shoppers who need to fulfill their inquisitive nature”.

“Gold Heist would be the first of plenty of revolutionary gamers below the Mob33 model that may carry new angle and credibility to the spirits class,” he added.