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USA. Pernod Ricard Journey Retail Americas has unveiled an eye fixed-catching set up for its Royal Salute Scotch whisky model at New York John F. Kennedy (JFK) Worldwide Airport in partnership with Worldwide Shoppes.
The design, which was conceived in London at Pernod Ricard’s International Journey Retail HQ and executed by Canadian agency TSM Custom Millwork, has come to life in Worldwide Shoppes’ essential obligation free retailer in Terminal 1.
Key options of the 5ft 1 huge x 1ft 5 deep x 7ft 4 excessive activation – which highlights 21 12 months outdated and 25 12 months outdated expressions of Royal Salute – embrace a water jet lower aluminium archway, multi-stage customized glorifiers and backlit digital graphics.
Pernod Ricard Journey Retail Americas Regional Director Greg Ford advised The Moodie Davitt Report: “We’re very proud of how the wall bay stands out, it captures the model’s vibrant and splendid feel and look and illustrates its modernised presence in retail theatre. The archway and multi-stage glorifiers are eye-catching, trendy but refined. This thrilling Royal Salute wall bay marks one other chapter in our lengthy-standing collaboration with Worldwide Shoppes.”
Additionally talking to The Moodie Davitt Report, Worldwide Shoppes Vice President Scott Halpern mentioned: “Pernod Ricard and Worldwide Shoppes have a protracted historical past of partnering on branded ideas inside our shops. Each events have been ready for the proper state of affairs for Royal Salute to develop into one other standalone expertise.”
He added: “The gross sales greater than justify the area and when a possibility got here to maneuver them subsequent to Chivas Regal’s unit, it made sense for each events. We’re very enthusiastic about the lengthy-time period potential at JFK’s Terminal 1 to marry the Royal Salute household of manufacturers with our distinctive buyer base.”
Ontario-primarily based designer and producer TSM Customized Millwork is in excessive demand from drinks manufacturers in the journey retail channel. The firm has additionally delivered tasks for manufacturers together with The Glenlivet, Absolut, Jameson, Martell, Bailey’s, Johnnie Walker, Bacardi, Gray Goose and Glenfiddich.