Coty has relaunched the Gucci Guilty Pour Femme Eau de Toilette with a reimagined bottle design. The revamped female fragrance was launched in Europe, Americas and Asia Pacific journey retail on 1 February.
Gucci Guilty Pour Femme’s signature flaçon has been redesigned in a metallic rose gold shade, with matching cap and a pale pink translucent glass end. It’s packaged in black carton accented with the home’s interlocking G brand in rose gold. The new design echoes the silhouette and palette of the male fragrance Gucci Guilty Pour Homme.
Gucci Guilty Pour Femme is a part of the model’s ‘Without end Guilty’ fragrance universe. The scent is characterised by a particular amber floral accord. It opens with refreshing citrus and pink pepper high notes, lilac, peach, raspberry and Egyptian Geranium coronary heart notes, adopted by a base of creamy patchouli and amber.
American Singer Songwriter Lana Del Rey, who starred within the model’s unique ‘Without end Guilty’ marketing campaign in 2019, reprises her position because the face of the female fragrance. She is joined by American actor/singer Jared Leto who’s the face for Gucci Guilty Pour Homme. The marketing campaign, as soon as once more shot by acclaimed vogue photographer Glen Luchford, sees Del Rey and Leto in a stylised motel.
Lana Del Rey is understood for her hit songs ‘Summertime Disappointment’ and ‘Video Video games.’ She gained the Brit Award for Worldwide Female Solo Artist in 2013 and the MTV Europe Music Award for Greatest Various Artist in 2012 and 2015.
Jared Leto is the frontman of American rock band ‘30 Seconds to Mars’ and can be recognized for his roles in movies comparable to ‘Suicide Squad’, ‘Requiem for a Dream’ and ‘Dallas Purchaser’s Membership’.