Godaddy Shopping Cart – GoDaddy Q&A With Fashion Designer And Project Runway Finalist Kelly Dempsey


Godaddy Shopping Cart – GoDaddy Q&A with dressmaker and Project Runway finalist Kelly Dempsey

Accessible and eco-nice trend

Kelly Dempsey climbed the style ladder on season 14 of the hit current, “Project Runway.” The solely self-taught designer that season, Kelly made it to the finale and confirmed off her fearless, distinctive mannequin and ingenious methodology to garments. Present mentor Tim Gunn has even gone on file in a 2015 interview saying she had the most effective assortment of the finalists. Her humor and realness, alongside together with her nickname Kelly from the Deli, helped solidify her following. 

Following her success on Project Runway, she launched her enterprise, Rack Addik. Her distinctive sort out streetwear, full of fascinating blends of patterns and supplies, stood out in a crowded home. She takes satisfaction in her methodology, always attempting to incorporate thrift retailer finds to normalize used garments and never contribute to the waste seen with fast trend.

On the onset of the coronavirus pandemic, Kelly, an area Massachusettsan, shifted her enterprise plans and began engaged on masks to donate to first responders, in the end donating a whole lot of masks. 

Learn on to review further about Kelly and her methodology to enterprise and trend.  

This interview has been gently edited for readability.

GoDaddy: What’s the elevator pitch in your company? Describe what you do.

Kelly Dempsey: I create unconventional trend that’s satisfying and makes you feel good! Clothes is probably going one of many first points any person sees after they meet any person so it’s important to unfold these sparkly good vibes spherical!

GD: What impressed you to begin out your company? How did you get it started?

Kelly Dempsey as a child

KD: I grew up in a really small metropolis the place I wore plenty of hand-me-downs that I’d uncover from the native thrift retailer. I’d get picked on at school for sporting the alternative children’ “used garments” and I remember it was a really exhausting issue for me to cope with considering that’s all I wanted to placed on.

I moreover really most popular sporting thrift retailer clothes as I always had satisfying rummaging by the 50 cent bins!

On the equivalent time, my mother turned half of our dwelling into an exact craft retailer and we even had hours on our entrance door. My mom would make one thing from wind chimes made out of silverware she found at yard product sales to wreaths and such.

I was about 9 when the bullying occurred for the second-hand garments, so instead of coping with it and being a sufferer, I took the devices from watching my mother flip trash to treasure and commenced recreating all my hand-me-downs.

I felt such a spark of empowerment that I was able to find out an answer to beat the bullying with the means I had that I think about that’s the place my passion is derived from.

I nonetheless love working with thrift retailer garments in hopes to normalize it and moreover save the setting inside the meantime as fast trend makes up 10% of all humanity’s carbon emissions.

GD: What successes have you ever ever had so far? What have an effect on did they’ve in your company?

KD: I’d say my greatest success may be Project Runway. From getting on the current to attending to runner-up, all whereas being the one self-taught designer, is one factor I’ll always be great pleased with.

Instantly following, I launched Rack Addik and the recognition from Project Runway undoubtedly catapulted my mannequin correct from the start.

I was certainly not a enterprise proprietor so it was undoubtedly a learning lesson, and nonetheless is!


I can really say I’ve had way more “failures” than successes all by way of my career nevertheless all “failures” have a aim with a view to develop and examine. Failure is just an answer to redirect you to the place it’s essential to instead be specializing in.

GD: The place do you see your company in 5 years? 10 years?

Rack Addik logo

I see Rack Addik growing and creating a robust impressed neighborhood of people sporting what makes them actually really feel good, not constrained to any labels, and feeling empowered by what they’re sporting.

GD: What’s your favorite issue about what you do?

KD: My favorite issue about what I do is I get to create freely and be my very personal boss.

It has been a learning course of and can proceed to be, nevertheless I’m grateful for every little little bit of it.

GD: How has your company modified as a result of the onset of the pandemic? How has the response been from prospects?

KD: My enterprise undoubtedly modified very loads as rapidly as a result of the pandemic hit.

I had a 2020 plan to create a purse line and had each factor lined up in a position to go until I found regarding the masks shortage. I put my plans on preserve whereas I organized over 100 volunteers to help me sew masks remotely for frontline employees nationwide.

Collectively, we donated over 3,000 masks to first responders.


I created a Google doc with the guidelines of hospitals, police stations, and immune-compromised people in decided need of a masks. Every volunteer had entry to the doc so all of us labored collectively to cross off and get out as many masks as doable.

Black sequin mask

Additionally, as rapidly as a result of the protests occurred after George Floyd’s murder, I created a black sequin masks and donated 100% of the proceeds to The Conscious Kid, a nonprofit that helps educate our youth about racial equality.

I made each masks myself and raised over $2,000 for the Black Lives Matter movement.

GD: What might be essentially the most rewarding part of what you do? 

KD: Essentially the most rewarding part of what I do is encourage others to moreover observe their coronary coronary heart and picture one thing is possible.

Attending to the place I’m with no faculty diploma, very restricted funds, and 0 connections was not easy nevertheless I always believed I’d make a career out of doing what I actually like.

Once we align with a selected intention on what evokes us, it’s important to stay in that ingenious vitality motion as loads as doable to attract situations, people, and the remaining to help us develop and thrive.

GD: What’s your favorite piece you’ve made and why?

Close up of Brooklyn Bridge dress by Kelly Dempsey

KD: That’s a tricky question, nevertheless I need to say the Brooklyn Bridge dress I made on “Project Runway”, primarily as a result of likelihood I took making it along with the short timeframe I wanted to full it.

GD: Who’s your supreme purchaser and why?

KD: My supreme purchaser is any person who doesn’t concern about what others think about them. They reside by the beat to their very personal drum and placed on garments that elevates their mood.

They understand the importance of gradual trend and respect how we’re all completely totally different, so sporting distinctive gadgets is a satisfying means they’ll categorical themselves.

GD: How do you uncover new prospects?

KD: I think about buyer help is essential aspect of working a enterprise as phrase-of-mouth spreads extraordinarily fast.

I take plenty of satisfaction in each and every person who has ever bought a piece from me as I put plenty of love into each factor I put out.

I moreover uncover giveaways are an efficient method to generate new followers and may be plenty of satisfying.

GD: How do you keep your prospects coming once more?

KD: Nice buyer help!

I always try and go the extra mile after I can to let the patron perceive how loads I respect their assist.


This being not solely my livelihood however as well as a craft I considerably take pleasure in, their assist really does indicate each factor to me.

GD: How has social media helped assemble your company?

KD: I’m so appreciative of Project Runway as my social media has grown considerably after my season aired.

Instagram is an excellent platform I exploit to promote new designs and updates I’ve occurring with my mannequin.

GD: What’s your studio set-up?

Kelly sitting at sewing machine

KD: I used to rent out a studio to design out of, nevertheless as quickly as home opened up at my home, I was able to relocate my studio there.

I actually like having my studio at home as a result of it makes it great useful at any time when a ingenious idea would possibly spark up.

Plus, the commute is sweet!

GD: Describe your day-to-day work routine.

KD: Working from home was undoubtedly troublesome firstly as

it could be very straightforward to get distracted with household obligations all by way of the day.

I’ve solved that issue by filling out an hour-by-hour outline the night sooner than displaying what my workday will appear as if so there isn’t any such factor as a time for distractions.

Additionally as simple as it sounds, though I’m not leaving the house, getting dressed for work really helps shift that mindset from leisure to work mode.

GD: How do you sit back exterior of labor?

KD: I actually like being energetic and in nature!

I sometimes drive to the seashore even inside the winter and stroll the shore listening to my favorite podcasts.

I like to review hundreds regarding the power of our minds and the way we’re all creators of our actuality.

It’s important to shift our mindsets to try positives with a view to set us up for achievement.


I hope to inside the near future educate about this matter in a roundabout way to help empower others.

GD: How do you steadiness your work and personal life?

KD: I’ve always labored odd jobs and checked out them as steps to get me to the place I want to be regarding work.

I’m great grateful I’m in a spot now the place I can create paintings for work and stand up each single day doing what I actually like.

Once I’m not working I’m satisfying and learning strategies to proceed to develop so I can assure success in my future.

GD: The place do you flip for inspiration?

Kelly Dempsey

KD: To get impressed, I desire to take a stroll someplace exterior listening to 1 factor motivational. My ideas merely takes off with all sorts of ideas as a rule.

Additionally, a satisfying trick I do this helps artists is that if I see one factor that evokes me, even when it’s a crack inside the cement, I take a picture of it.

Put a folder collectively of all the pics that impressed you in a roundabout way and made you feel a positive means. Flip by that e-e book whilst you need inspiration and that should utterly help spark one factor.

GD: What suggestion do you’ve gotten for aspiring entrepreneurs?

KD: Belief the strategy.

Generally when points don’t work out, they’re actually coming collectively.


Additionally, it’s important to certainly not suppose you understand all of it. The second you suppose you understand all of it’s the second you stop rising. At all times know there could also be loads further to review, so it’s important to take care of an open ideas.

Thanks Kelly for taking the time to speak with us. Be constructive to watch Kelly on Instagram, Twitter, and YouTube. You should buy her designs at

Picture by: Textile created by Kelly Dempsey

Godaddy Shopping Cart – GoDaddy Q&A with dressmaker and Project Runway finalist Kelly Dempsey


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