Godaddy Shopping Cart – Detroit Cookie Co.’s Lauren Roumayah On Growth And Innovation


Godaddy Shopping Cart – Detroit Cookie Co.’s Lauren Roumayah on progress and innovation

The sweet life

In a state of affairs that many entrepreneurs have potential found themselves in, Lauren Roumayah wasn’t feeling fulfilled in her current job.

Unmotivated and in a occupation that didn’t gasoline her creativity, Lauren was down and out concerning the place her occupation was headed. When her husband requested her to contemplate what job she’d pursue in a great world, Lauren merely wished to make cookies.


“What started with the idea of making cookies for our occupation, I started with one product and I centered on that product. I had a chocolate chip cookie recipe that I felt was merely the No. 1 chocolate chip cookie recipe.”

Beginning in a shared industrial kitchen space, Lauren began by making her perfected chocolate chip cookies and selling them on-line. She knew, though, that her ultimate purpose was to open a brick-and-mortar bakery location for purchasers to go to and browse particularly particular person.

“I was at all times saving and with the idea I needed to open up a bakery, nevertheless I under no circumstances knew if I was going to do it,” Lauren remembers. “I had this idea that it was so shut, I’ll fashion it. However I wasn’t pretty constructive if I was ever going to get there.”

Then, sooner or later, as Lauren and her husband had been taking a bicycle journey, they observed an outdated bakery and began to inquire regarding the location. After a 12 months of persistence, the proprietor of the developing gave them a tour of the vacant bakery.

The developing had all of the gear and space they wished to get started, in order that they signed the lease immediately.

“In hindsight, was it top-of-the-line-calculated thought? Perhaps not because of we weren’t selling that many cookies to open up a enterprise, nevertheless we had been truly eager to take that menace and provides it a shot and thankfully our laborious work paid off,” Lauren said.

Impressed by the great and comfortable reminiscences of baking cookies collectively along with her mother rising up, Lauren bought right down to develop her cookie agency with pleasurable flavors impressed by her private childhood.

”After I’m growing with flavors, the question I always ask myself, what would the kid in me like? What would the kid me want to eat for dessert? Or what would the kid me want to eat that I wasn’t allowed to eat, that was arms-off, and my mom and father wouldn’t let me have?”

With over 25 flavors on the menu, and two to three seasonal flavors per thirty days, Detroit Cookie Co. was rising shortly. And with that progress bought right here new workers and new administration expectations for Lauren.

Lauren checking tray of cookie dough

“Changing into a frontrunner could also be very troublesome,” says Lauren. “It’s one factor that I’m at all times engaged on, nevertheless I truly suppose that having an unimaginable crew to boost you up will make your job fairly a bit easier. Being a frontrunner is like one thing. It’s like practising. The additional you comply with, the upper you’ll become and my largest issue that I wanted to be taught is simply not acting on emotions.”

The COVID-19 pandemic and 2020 launched on a model new set of challenges for Lauren’s rising agency.

“One of many largest struggles that we confronted thus far, I’ve to say, is perhaps COVID,” Lauren said.

Abrupt enterprise closures early in 2020 meant no further prospects inside the brick-and-mortar retailer she’d labored so laborious to get started.

Nonetheless, Detroit Cookie Co. was uniquely positioned to shift to an online based mostly order model.


When Detroit Cookie Co. was initially starting out, the one technique to purchase cookies was by way of Lauren’s website.

“We bought our space by way of GoDaddy,” Lauren remembers. “When my husband and I first started the enterprise, we labored out of a shared-use kitchen space — taking up-line, wholesale and catering orders solely. As we continued to develop, we moved into our private brick and mortar location and at the moment, we had been receiving a mix of on-line and in-explicit particular person orders. Although we already had an web web site, 90% of our product sales bought right here by way of our brick-and-mortar retailer.”

Cookie containers ready to be shipped

“When the state closed on account of COVID-19 pointers, we had been nervous regarding the affect to our enterprise. Nonetheless, since we already had our on-line retailer with GoDaddy, we impressed our prospects to place orders on-line. We acquired an influx of product sales and help. With many people residence on account of mandated preserve-at-residence orders, a whole lot of our prospects would order cookies to ship to members of the family. When the group started to open, we put in a takeout window at our brick-and-mortar retailer and commenced to take preorders on-line as correctly.”

Via each little factor the earlier 12 months has thrown at her, Lauren has saved a optimistic outlook. When requested what it means to be an entrepreneur, Lauren answered:

“For me, being an entrepreneur is constantly troublesome myself and pushing myself to develop further and further in my occupation, which is one factor that I chosen. So there [are] a whole lot of situations the place points are very troublesome and I’ll complain about it because of all folks complains. However lastly, I chosen this occupation path and I’m the one one which’s stopping myself. And I’m the one one which’s going to encourage myself. I indicate, clearly, our prospects encourage me. Our crew motivates me. Rising the enterprise and seeing of us fully glad motivates me, nevertheless I lastly ought to be the one transferring forward. Stepping with one foot in entrance of the alternative. That’s what being an entrepreneur is to me — at all times striving for achievement.”

Lauren stacking cookies in the display case

Thanks, Lauren, for sharing your story! Take a look at Detroit Cookie Co. on-line to see what Lauren’s baking up subsequent.

Godaddy Shopping Cart – Detroit Cookie Co.’s Lauren Roumayah on progress and innovation


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