CHINA. As a part of our info-sharing settlement with main Chinese language client platform Globuy and its sister firm TripurX, The Moodie Davitt Report is delighted to current the outcomes of the annual ‘Globuy Travel Retail Consumer Awards’ for 2020, the sector’s most formidable client recognition programme.
For the second 12 months, Globuy’s client-pushed magnificence awards has ranked the preferred magnificence manufacturers — damaged down by 18 sub-sectors — on TripurX’s WeChat Mini Programme, which has over 10 million customers. Globuy is the social media arm, whereas TripurX is the ecommerce arm of the Chinese language digital journey retail platform.
Globuy, through The Moodie Davitt Report, is publishing the assorted sub-sectors’ outcomes over latest and coming days.
Globuy, nicely-established in its mission to grow to be ‘the KOL of Chinese language journey retail,’ has 800,000 followers and a median month-to-month viewers of 1.5 million views for its WeChat social media platform selling new launches, product availability, promotions, and particular provides.
The Globuy Travel Retail Consumer Awards 2020 recognise the preferred magnificence merchandise based mostly on a collection of standards. These embrace essentially the most client views on TripurX and the very best rankings on the TripurX e-store platform’s Buying Cart Index. TripurX is a sister firm to Globuy and its e-retailers cowl a number of places, together with the journey retail hotspot of Hainan and lots of others.
The classes and sub-classes are:
1. 卸妆 make-up remover
2. 洁面 facial cleanser (introduced under)
3. 化妆水 toner
4. 精华 essence/serum
5. 面霜&乳液 cream & lotion
6. 眼霜&眼精华 eye cream & eye essence
7. 面膜 masks (introduced under)
8. 防晒 uv protector
9. 护手霜 hand moisturizer
10. 身体乳 physique lotion
1. 隔离 make-up base
2. 粉底 basis
3. 眼影 eye shadow
4. 腮红 blush
5. 润唇膏 lip balm
6. 口红 lip stick
7. 定妆 setting powder（定妆粉）
8. 香水 fragrance
Sources: Views and customers’ behaviour database on TripurX
Vary: e-retailers in TripurX together with Shanghai, Hainan and others
Analysis interval: 2020-1-1 ~ 2020-12-31
We reveal the third set of winners from Globuy’s annual magnificence awards which focuses on the preferred facial cleansers, adopted by the outcomes of essentially the most masks on the TripurX platform.
- Clé de Peau Beauté Softening Cleaning Foam
- Clé de Peau Beauté Clarifying Cleaning Foam
- Estée Lauder Nutritious Tremendous-Pomegranate Radiant Power 2-in-1 Cleaning Foam Duo
- SK-II Facial Remedy Mild Cleanser
- Clarins Mild Foaming Cleanser with Cottonseed
- The Ginza Creamy Cleaning Foam
- La Mer The Cleaning Foam
- Estée Lauder Completely Clear Multi-Motion Foam Cleanser/Purifying Masks
- Estée Lauder Superior Night time Restore Micro Cleaning Foam
- Recent Soy Face Cleanser Duo
Clé de Peau Beauté claimed the highest two spots for facial cleansers in Globuy’s Travel Retail Consumer Awards.
Clé de Peau Beauté’s cleansers scored extremely amongst TripurX’s customers due to their light cleaning and moisturising properties. The Softening Cleaning Foam achieved 99.7% rating on TripurX’s Buying Cart Index.
- Kiehl’s Uncommon Earth Deep Pore Cleaning Masque
- Recent Black Tea Firming In a single day Masks
- IPSA Luminizing Clay Masks
- Filorga Meso-Masks Smoothing Radiance Masks Duo
- SK-II Facial Remedy Crystal Clear Masks Deluxe Set
- Recent Rose Masks Hydrating Duo
- Estée Lauder Superior Night time Restore Concentrated Restoration Powerfoil Masks
- Recent Sugar Face Polish
- Recent Black Tea Prompt Perfecting Masks
- Origins Clear Enchancment Lively Charcoal Masks
Kiehl’s Uncommon Earth Deep Pore Cleaning Masque received the highest spot for face masks in Globuy’s Travel Retail Consumer Awards.
The face masks scored extremely amongst TripurX customers for its pure elements, significantly the Amazon White Clay which gently purifies the pores and skin.