Forget Me Not: Victorinox unveils feminine fragrance – The Moodie Davitt Report


A vivid mix of notes make up Victorinox’s new feminine fragrance

Swiss way of life model Victorinox has revealed a brand new feminine fragrance referred to as ‘Forget Me Not,’ the most recent addition to its revamped Signature Assortment.

As reported, Victorinox relaunched its complete fragrance vary on the finish of 2020 in a bid to boost product sustainability, model identification and presentation. Forget Me Not and different fragrances are at the moment obtainable for order globally by Victorinox’s Journey Retail crew.

The firm’s refreshed fragrance supply made its international journey retail debut on the Engagement Lounge of final yr’s Moodie Davitt Digital Journey Retail Expo, the place Victorinox was a Gold Associate.

The new Forget Me Not Eau de Toilette is a contemporary floral scent made with excessive-high quality pure origin, vegan substances and produced fully in Switzerland.

It opens with glowing bergamot and pink pepper high notes, adopted by delicate Forget Me Not accord and hibiscus seed coronary heart notes. It closes with woody notes of cedarwood and angelica seeds as its base.


Delicate, daring and with boundless confidence: In line with the model, Forget Me Not was impressed by the ‘various facets of femininity’

The Forget Me Not fragrance bottle includes a smooth and minimalist design. Its rounded glass silhouette and matching silver bottle cap intensify the comfortable lilac hue of the Eau de Toilette. It’s packaged in an identical lilac carton, adorned with a line-drawing of a girl embedded in Forget Me Not flowers.

The backside and inside of the carton additionally options the corporate’s signature burgundy purple hue, much like all different fragrances within the Victorinox Signature Assortment.

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Forget Me Not is made with vegan, pure-origin substances and produced fully in Switzerland. It is available in a smooth glass bottle and lilac carton with burgundy inside and backside accents.

Commenting on the overhaul of the fragrance line, Victorinox World Senior Gross sales Supervisor – Fragrances Gloria Dix stated: “This yr marks an unbelievable milestone within the subsequent chapter of #Victorinoxfragrances with the primary of our relaunched merchandise already out on cabinets.

“To overtake our fragrances, arrange a brand new crew, create a incredible advertising and marketing story and be absolutely operationally amidst a worldwide disaster is testomony to the unstoppable Victorinox crew who’ve labored tirelessly behind the scenes,” she added.


Victorinox overhauled its complete fragrance providing in 2020 to supply enhanced sustainability and a stronger model identification and product presentation