Foreo partners with IMEX Pan Pacific to expand Vietnam travel retail network – The Moodie Davitt Report


Foreo and IMEX Pan Pacific Group are set to open 29 new counters throughout 5 home shops and 24 airports in Vietnam this 12 months

VIETNAM. Swedish magnificence know-how firm Foreo has struck a partnership with IMEX Pan Pacific Group (IPPG) to expand the model’s travel retail network in Vietnam.

The partnership will see new Foreo placements at Tân Sơn Nhất Worldwide Airport and Landmark 81 Division Retailer, each in Ho Chi Minh Metropolis; Tràng Tiền Plaza and Nội Bài Worldwide Airport in Hanoi; and Da Nang airport.

The partners plan to open 29 counters — throughout 5 home shops and 24 airports — in Vietnam this 12 months.

IMEX Pan Pacific Group (IPPG) is a pioneer in luxurious retail in Vietnam. It was based by Jonathan Hanh Nguyen in 1985 and controls some 70% of Vietnam’s luxurious market.

Its portfolio consists of over 108 worldwide status manufacturers equivalent to Cartier, Bvlgari, Salvatore Ferragamo, Burberry, Versace and Dolce & Gabbana.


Quick ahead Foreo: The quickly-increasing Swedish magnificence-tech model is stepping up its Vietnamese retail footprint

Since its institution, IPPG has acquired 17 subsidiaries and 18 joint ventures together with the licence to function at airport obligation free shops with DFS and Lotte Obligation Free. IPPG at the moment operates in 38 shops throughout 5 airports in Vietnam.

Subsidiary IPP Travel Retail operates a variety of shops, meals & beverage shops and promoting providers at Tân Sơn Nhất, Nội Bài, Da Nang and Phú Quốc airports in addition to land border obligation free outlets.

As reported, South Korean travel retail large Lotte Obligation Free signed a contract with IPPG to open a 1,598sq m obligation free retailer on the upscale Tràng Tiền Plaza within the centre of Hanoi final December.


IPP Travel Retail runs a various array of airport industrial providers, together with retail, meals & beverage and promoting, plus obligation free border shops

Commenting on the partnership, Foreo International Travel Retail Director Gary Leong stated: “We’re completely thrilled to be partnering with such a major participant in Vietnam’s travel retail business. As a pioneer of the Vietnamese luxurious market, IPPG positively has the expertise and know-how to carry our beloved model to turning into a frontrunner within the native market.

“It’s certainly an ideal match, and Foreo will work hand-in-hand with IPPG in its growth this 12 months to develop over 29 retail placements in Vietnam.”

“We’re delighted and excited to be chosen as a travel retail accomplice of Foreo in Vietnam,” commented IPP Travel Retail CEO Phillip Nguyen. “We’re excited for the chance to develop the demand for Foreo via IPP Travel Shops in 5 main home shops, and shortly in 24 home airport counters.”

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Foreo International Travel Retail Director Gary Leong says that IPPG is “an ideal match” for the model and hopes to leverage the latter’s luxurious retail know-how to successfully seed Foreo within the Vietnamese market