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CHINA. DFS Group at the moment revealed a shocking show exhibition for attendees on the inaugural China Worldwide Shopper Merchandise Expo (Hainan Expo) that runs from Could 7-10 in Haikou, Hainan province. The show takes guests on an interactive journey that showcases DFS’ famend world retailer community and world-main experience in luxurious by a sequence of daring and extremely experiential areas.
DFS’ exhibition welcomes guests to the Shopper Expo with a promise to “See the world by the traveler’s eyes/sharing their ardour for the journey” and affords “A world imaginative and prescient with a private contact/The luxurious to find a particular expertise and the promise to please.”
On getting into the show, company are invited to discover the universe of extremely-curated luxurious manufacturers and merchandise that DFS is thought for, by a sequence of devoted areas.
‘The World of DFS’ honours DFS’ world community of T Galleria shops and is designed to replicate the fragile archways and light-weight-crammed areas of its first European retailer, T Fondaco dei Tedeschi in Venice.
Subsequent, a ‘DFS Timeline’ highlights key developments all through the corporate’s illustrious 60-yr historical past, from its inception in Hong Kong in 1960 by to its majority acquisition in 1996 [co-founder Robert Miller remains a significant shareholder] by the world’s largest luxurious conglomerate Moët Hennessy Louis Vuitton (LVMH), and its place at the moment because the world’s main luxurious journey retailer with a presence in 4 continents and 13 international locations.
A proud 60-yr historical past captured in a single experiential idea
Guests are then led to a room devoted to ‘Unique Manufacturers and Merchandise’, that includes fascinating gadgets from DFS’ core pillars of luxurious. Vogue merchandise are dramatically displayed on a stylised catwalk, whereas Magnificence and Perfume merchandise seem to drift above mirrored plinths or seize consideration in uniquely animated activations.
‘The Masters Room’, devoted to DFS’ world-famend Masters Sequence, offers guests a peek into the retailer’s most unique buyer experiences. Chosen bottles from the Masters of Wines and Spirits assortment, together with jewelry and timepieces representing the Masters of Time assortment, evoke the corporate’s acclaimed experience in curating distinctive merchandise for discerning connoisseurs and collectors.
Masterly contact: DFS showcases its capacity to curate excellent collections of wines & spirits and watches & jewelry
Magnificence is within the eyes of the beholder: DFS lends upscale magnificence to one among its key classes
The last cease is the ‘VIP Service Lounge’, an space for company to expertise the top of DFS’ service in a sublime and enjoyable setting. The room echoes the rarified luxurious of DFS’ members-solely Loyal T Status Lounges, that includes a bar stocked with positive Champagne for refreshment and indulgence. It additionally boasts pictures illustrating the Occasions DF x DFS Haikou Mission Hills Obligation-Free Complicated, of which DFS opened the primary part in January in partnership with Shenzhen Obligation Free Group.
Amid the hustle and bustle of the Expo, the ‘VIP Service Lounge’ permits company to expertise the top of DFS’ service in a soothing setting
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“Our show exhibition is really a journey into the world of DFS, giving attendees on the Shopper Expo the chance to journey with us to among the most luxurious shops we now have to supply,” mentioned DFS Chairman and CEO Benjamin Vuchot.
“Our intention in Hainan is to determine essentially the most revolutionary shops in our world community, incorporating the most recent retail applied sciences and avant-garde ideas to offer our valued clients with essentially the most extraordinary luxurious retail experiences. By sharing a glimpse of our experience right here, we provide our company a heat welcome to go to our shops in Hainan in addition to world wide.”
DFS has made a number of bulletins in latest months in regards to the addition of latest shops to its world community. Following the January inauguration of the Occasions DF x DFS Haikou Mission Hills Obligation-Free Complicated, it subsequently introduced that it’s going to open a T Galleria retailer within the coronary heart of Queenstown, New Zealand by mid-2022 and a T Galleria advanced in Brisbane, Australia by late 2022.
DFS can also be making preparations to open its largest and most important flagship retailer up to now, Samaritaine Paris Pont-Neuf by DFS, within the French capital later this yr.
