INTERNATIONAL. Three social media consultants — with a specialisation on brief-video app TikTok — have joined the speaker line-up for the pioneering Beauty Tech Live occasion, set for 12-16 April.
The panel will discover how manufacturers can encourage creators and attain new audiences on standard brief-video utility TikTok. It is going to additionally spotlight knowledge-pushed methods and key insights to assist manufacturers stand-out on the quick-rising platform.
Over the years, TikTok has grown from an rising social media channel for teenagers into a longtime hub for on-line dialog and a strong advertising device for manufacturers.
The panel includes Tribe Dynamics Co-Founder and President Conor Begley, Summer time Fridays Director of Advertising and marketing Blair Badge and Youth to the Individuals Senior Social Media Supervisor Madeline Davis.
Begley is the founding father of main vogue and sweetness influencer advertising analytics platform Tribe Dynamics. He was named by Influence Weekly as one among the 100 Most Influential Individuals in the Influencer Advertising and marketing business and recognised as one among the 100 Leaders of Tomorrow by St. Gallen’s Symposium.
Badge leads the advertising efforts of Los Angeles-primarily based cult skincare model Summer Fridays, whereas Davis leads the social media technique of vegan magnificence model Youth to the Individuals. Each manufacturers have skilled sturdy success on TikTok. Badge and Davis will shine the gentle on how magnificence manufacturers can grasp the platform’s brief-video format and maximise its algorithm.
Begley, Badge and Davis be part of a excessive-class listing of audio system, amongst them Mild Years Founder and CEO Lucie Greene, The Futures Laboratory Director Victoria Buchanan, The NPD Group Vice President and Beauty Trade Advisor Larissa Jensen, The NPD Group Director and Beauty Trade Analyst Europe Mathilde Lion and The NPD Group Managing Director APAC Stanley Kee.
They’re additionally joined by Alibaba Group TMall World Beauty Managing Director Jun Dong, Coty Chief Digital Officer Jean-Denis Mariani, L’Oréal Group Chief Digital Officer Lubomira Rochet, and L’Occitane en Provence Group Sustainability Officer and Director Adrien Geiger.
Different audio system already named embrace Puig Chief Working Officer Javier Bach, Luxasia Group Chief Government Officer Dr. Wolfgang Baier, and A.S. Watson Group (ASW) Chief Working Officer and Asia & Europe Chief Government Officer Malina Ngai, with extra names to be revealed quickly.
Beauty Tech Live is a pioneering digital occasion that may showcase the joint worlds of magnificence and expertise. It’s the first digital expo of its variety in the sector, bringing collectively the newest tech improvements and options throughout all stakeholders in the magnificence business.
The occasion is being organised by the newly shaped Moodie Davitt Digital Expo Firm in partnership with main B2B magnificence title BW Confidential.
Beauty Tech Live contacts
Oonagh Phillips: Ophillips@bwconfidential.com
Martin Moodie: Martin@MoodieDavittReport.com