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Aussie teens DUMP Instagram – and refuse to go anywhere near Facebook – leaked company data says 

Aussie teens DUMP Instagram – and refuse to go anywhere near Facebook – leaked company data says 

Aussie teens DUMP Instagram – and refuse to go anywhere near Facebook – leaked company data says

  • Both recorded a serious droop in variety of Australian customers on their platforms  
  • Data confirmed younger Australian customers spending 36 minutes a day on Instagram
  • Figure marks a drop of 9 per cent in six months, researchers advised executives
  • Leaked paperwork confirmed drop in utilization better than in US, the UK and Japan








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Instagram and Facebook have each recorded a major droop within the variety of Australian youngsters utilizing their platforms, in accordance to leaked company data.

Internal analysis offered to Facebook’s board in March confirmed Instagram’s younger Australian customers had been spending solely 36 minutes a day on the platform – a 9 per cent drop within the house of six months. 

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Australian youngsters had been additionally producing seven per cent much less content material on Instagram than they did earlier than. 

The ‘regarding’ drop in utilization in Australia was better than within the US, the UK and Japan, paperwork seen by The Australian revealed.

Instagram and Facebook have both recorded a significant slump in the number of Australian teenagers using their platforms

Instagram and Facebook have each recorded a major droop within the variety of Australian youngsters utilizing their platforms

The inner data in the meantime discovered customers below the age of 18 had been leaving Facebook in better numbers than earlier than as they deemed it a ‘place for individuals of their 40s or 50s’. 

‘Young adults need uplifting and motivating content material, but see Facebook content material as unfavourable, pretend and boring,’ researchers stated in a slide deck offered to company executives.

The researchers stated youthful customers most popular SMS, iMessage and Zoom to join with their household and buddies.

The leaked paperwork had been revealed by whistleblower Frances Haugen – a former Facebook worker who alleged in October the company was unwilling to sacrifice ‘even a slither of revenue’ to defend its customers’ security and psychological well being. 

Ms Haugen advised Australian politicians in November to ‘cease trusting Facebook’. 

‘The query of democracies being endangered is an actual, actual query,’ she stated.

‘There isn’t any manner that Facebook can act in a protected manner globally, with out sharing data. There’s no manner smaller international locations are going to give you the chance to saved protected, until they will entry their data.’

A spokesman for Facebook and Instagram’s guardian company Meta admitted the platform confronted powerful competitors from Snapchat and TikTok for teenage customers. 

More to come 

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Aussie teens DUMP Instagram – and refuse to go anywhere near Facebook – leaked company data says 

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