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“A tribe apart”: Edrington celebrates malt whiskies and travel exclusive ranges

Drinks group Edrington options as certainly one of our Exhibitors of the Day on 11 November through the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.

To go to the Expo click on here (observe: If you haven’t registered to attend the Expo, you are able to do so here freed from cost if you’re concerned within the travel retail sector).

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“No ordinary single malt”: These are the phrases utilized by Edrington to explain its Highland Park single malt Scotch whisky.

A easy, highly effective presentation rapidly immerses guests into the model’s background and its ethos of resilience and honour, which, in keeping with Edrington, has Highland Park as a “tribe apart” from different manufacturers.

Nine Highland Park expressions, together with a number of that are exclusive to travel retail, are highlighted.

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Highland Park is certainly one of six Edrington manufacturers featured on the Expo, with the highlight additionally falling on The Macallan, The Glenrothes, Brugal, Naked Malt and the Famous Grouse.

As reported, The Macallan single malt Scotch whisky and luxurious British automotive producer Bentley Motors revealed a robust new partnership in August.

The collaboration, which can be highlighted within the Edrington Virtual Travel Retail Expo suite, is designed to construct on the manufacturers’ respective wealthy heritages to develop a spread of distinctive collaborations.

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The alliance can even additional the companions’ collective imaginative and prescient of a extra sustainable future. The partnership will focus initially on core areas, together with the manufacturers’ shared journey to carbon neutrality; progressive analysis into the sourcing of sustainable supplies; and teamwork on discovering and sharing sustainable, native suppliers.

The two manufacturers, united by what they describe as “a dedication to mastery, craftsmanship, creativity, and innovation”, plan to share learnings from their respective industries, whereas pursuing “uncompromised excellence”.

Edrington’s sturdy CSR technique and its efforts to help these in want, notably through the COVID-19 disaster, are additionally detailed and an Edrington company presentation provides guests an outline of its operation in travel retail throughout international locations, segments and channels.

Virtual highlights:

  • Discover Edrington’s key manufacturers and the tales behind them
  • Learn of Edrington’s sturdy CSR technique and the significance of giving extra.

Where: Wine, Spirits & Beer

The Virtual Travel Retail Expo platform has been additional streamlined with a much-enhanced and speedier log-in process, improved video loading speeds and continued navigational enhancements.

In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and all through the bonus month for anybody concerned within the travel retail trade. Please observe you can’t entry the Expo with out registration, and all delegates should first be verified as related with the travel retail sector and are topic to qualification standards.

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